您的位置: 首页 >> 新闻中心 >> 英语 >> 雅思 >> 雅思考经
雅思阅读实战:SellingDigitalMusic
■ 最新课程推荐更多课程>>
学校培训课程开课时间上课地点精英价报名
环球雅思 雅思V5保6-6.5分海淀班电话预约海淀总校¥8624
启德雅思 雅思6.5全能高分课程2008-11-17中关村¥2890
环球雅思 雅思V5保6分课程海淀班电话预约海淀总校¥20580
环球雅思 雅思V5保5.5-6分海淀班电话预约海淀总校¥16464
环球雅思 雅思听读双精建外周末班2008-11-15建外SOHO¥489
 
  IELTS Reading Test (6)
  Part I
  Reading Passage 1
  You should spend about 20 minutes on Questions 1-14 which are based on Reading Passage1 below.
  Selling Digital Music without Copy-protection Makes Sense
  A.
  It was uncharacteristically low-key for the industry's greatest showman. But the essay published this week by Steve Jobs, the boss of Apple, on his firm's website under the unassuming title “Thoughts on Music” has nonetheless provoked a vigorous debate about the future of digital music, which Apple dominates with its iPod music-player and iTunes music-store. At issue is “digital rights management” (DRM)—the technology guarding downloaded music against theft. Since there is no common standard for DRM, it also has the side-effect that songs purchased for one type of music-player may not work on another. Apple's DRM system, called FairPlay, is the most widespread. So it came as a surprise when Mr. Jobs called for DRM for digital music to be abolished.
  B.
  This is a change of tack for Apple. It has come under fire from European regulators who claim that its refusal to license FairPlay to other firms has “locked in” customers. Since music from the iTunes store cannot be played on non-iPod music-players (at least not without a lot of fiddling), any iTunes buyer will be deterred from switching to a device made by a rival firm, such as Sony or Microsoft. When French lawmakers drafted a bill last year compelling Apple to open up FairPlay to rivals, the company warned of “state-sponsored piracy”. Only DRM, it implied, could keep the pirates at bay.
  C.
  This week Mr. Jobs gave another explanation for his former defence of DRM: the record companies made him do it. They would make their music available to the iTunes store only if Apple agreed to protect it using DRM. They can still withdraw their catalogues if the DRM system is compromised. Apple cannot license FairPlay to others, says Mr Jobs, because it would depend on them to produce security fixes promptly. All DRM does is restrict consumer choice and provide a barrier to entry, says Mr Jobs; without it there would be far more stores and players, and far more innovation. So, he suggests, why not do away with DRM and sell music unprotected? “This is clearly the best alternative for consumers,” he declares, “and Apple would embrace it in a heartbeat.”
  D.
  Why the sudden change of heart? Mr Jobs seems chiefly concerned with getting Europe's regulators off his back. Rather than complaining to Apple about its use of DRM, he suggests, “those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free.” Two and a half of the four big record companies, he helpfully points out, are European-owned. Mr Jobs also hopes to paint himself as a consumer champion. Apple resents accusations that it has become the Microsoft of digital music.
  E.
  Apple can afford to embrace open competition in music players and online stores. Consumers would gravitate to the best player and the best store, and at the moment that still means Apple's. Mr Jobs is evidently unfazed by rivals to the iPod. Since only 3% of the music in a typical iTunes library is protected, most of it can already be used on other players today, he notes. (And even the protected tracks can be burned onto a CD and then re-ripped.) So Apple's dominance evidently depends far more on branding and ease of use than DRM-related “lock in”.
  F.
  The music giants are trying DRM-free downloads. Lots of smaller labels already sell music that way. Having seen which way the wind is blowing, Mr Jobs now wants to be seen not as DRM's defender, but as a consumer champion who helped in its downfall. Wouldn't it lead to a surge in piracy? No, because most music is still sold unprotected on CDs, people wishing to steal music already can do so. Indeed, scrapping DRM would probably increase online-music sales by reducing confusion and incompatibility. With the leading online store, Apple would benefit most. Mr Jobs's argument, in short, is transparently self-serving. It also happens to be right.
  Do the following statemets reflect the claims of the writer in Reading Passage 1?
  Write your answer in Boxes 1-7 on your answer sheet.
  TRUE                      if the statement reflets the claims of the writer
  FALSE                     if the statement contradicts the claims of the writer
  NOT GIVEN    if it is impossbile to say what the writer thinks about this
  1. Apple enjoys a controlling position in digital music market with its iPod music-player and iTunes music-store.
  2. DRM is a government decree issued with a purpose to protect downloaded music from theft by consumers.
  3. Lack of standardization in DRM makes songs bought for one kind of music player may not function on another.
  4. Apple has been criticized by European regulators since it has refused to grant a license FairPlay to other firms.
  5. All music can be easily played on non-iPod music devices from Sony or Microsoft without too much fiddling.
  6. Apple depends far more on DRM rather than branding for its dominance of the digital music devices.
  7. If DRM was cancelled, Sony would certainly dominate the international digital music market.
  Choose the appropriate letters A-D and write them in boxes 8-10 on your answe sheet.
  8. Which of the following statements about Mr. Jobs' idea of DRM is NOT TRUE?
  A. DRM places restrictions on consumer' choice of digital music products available.
  B. DRM comples iTunes buyers to switch to a device made by Sony or Microsoft.
  C. DRM constitutes a barrier for potential consumers to enter digital music markets.
  D. DRM hinders development of more stores and players and technical innovation.
  9. The word “unfazed” in line 3 of paragraph E, means___________.
  A. refused
  B. welcomed
  C. not bothered
  D. not well received
  10. Which of the following statements is TRUE if DRM was scapped?
  A. Sony would gain the most profit.
  B. More customers would be “locked in”.
  C. A sudden increase in piracy would occur.
  D. Online-music sales would probably decrease.

本新闻共2页,当前在第1页  1  2

  影视动画培训   北大BEC培训官方报名网站   2008美国夏令营启航官方指定报名网站   2008留学第一站!  
  北师大 火星时代
共举影视动画培训之鼎
  北大BEC培训官方报名网站
现在报名独享95折!
  2008年国家职业资格考试
一次过关完全备考手册
  2008留学第一站
留学资讯尽在精英留学站!
 
上一篇:280个雅思单词词根另类记忆法(一)
下一篇:阅读:newweapontofightcancer(二)
 相关新闻
·2月10日范文:电脑是否应该取代公共图书馆·雅思阅读判断题NotGiven独家分析(中)
·雅思阅读判断题NotGiven独家分析(下)·范文:电脑是否应该取代公共图书馆
·雅思阅读判断题NotGiven独家分析(上)·听力训练也要首先解决生词问题
·在备考雅思需要注意的问题·36组最容易出错的单词
·雅思作文中最好避免的句子·[雅思口语]oldperson
·WhataspectsofreadingaretestedinIELTSAcademicReading?·阅读问题雅思官方解释(英)
·[雅思口语]Sport(一)·[雅思口语]Sport(二)
·280个雅思单词词根另类记忆法(二)·阅读:newweapontofightcancer(二)
 
◇ 重点栏目导航
◇ 精英服务承诺
教育顾问:010-51660910
QQ交流:138660910
相关资料
·IELS试卷结构及做题步骤与方法
·中国地区雅思考试考生须知
·全方位对照:雅思和新托福哪个更好考
·正确认识雅思考试
·雅思考试成绩与澳洲名校入学要求
·中国地区雅思考试考生须知
·新手必看:雅思考试全过程
·雅思考试面面观
·IELTS考前应看的雅思图书推荐
·2007年雅思考试各省市增加场次信息
相关试题
·雅思考试历年真题口语题目汇总
·2006年3月11日雅思考试真题全接触
·2005年12月雅思考试真题全接触
·2005年11月雅思考试真题全接触
·2005年10月雅思考试真题全接触
·2005年9月雅思考试真题全接触
·2005年8月雅思考试真题全接触
·2005年7月雅思考试真题全接触
·2005年6月雅思考试真题全接触
·2005年5月雅思考试真题全接触
相关热贴
·雅思学术阅读贯穿始终的黄金法则及解题攻
·雅思高分写作62个精选句型特别推荐
·奥运期间只安排一场雅思考试
·雅思知识全方位[菜鸟必读]
·新手入门:雅思考试题型流程及测试要点
·新东方名师乐静谈雅思学习的四重境界
·2007年6-7月深圳广州各增加一场IELTS考试
·雅思考察实际运用能力 阅读考试怎样拿满
·教育部关于雅思(IELTS)考试报名的重要声
·雅思阅读段落配对题答疑 需要词汇量做保