C. They have little confidence in the business advice that is available.
D. They do not take market changes into account when drawing up business plans.
17. What does the writer say the members of the KITE organisation provide?
A. Advice no how to select suitable staff.
B. A means of contacting potential clients.
C. A simple checklist for analyzing problems.
D. Direct experience of a number of industries.
18. The writer says that KITE groups are likely to succeed because
A. members are able to elect their leader.
B. the leaders have received extensive training.
C. members are encouraged to adopt a critical approach.
D. information is not passed on to non-members
答案：13.A；14.B；15.C；16.C；17.D；18.D
讲解：
Part 3
Exercise1
Questions 1-6
Read the article below about public relations.
For each question 1-6, mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose.
Public Relations
A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it. These groups are known as a company’s “publics.” In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they feel is taking advantage of them. The public will not buy products or services from a company that, in their view, is not responsible or trustworthy. And the government, as the protector of the society it governs, is especially vigilant in dealing with a company that it regards as not operating in the public interest. Given these circumstances, every business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with. The techniques that a company uses to improve these relationships are known as “public relations”, also called PR.
The goal of public relations is usually to improve the climate or atmosphere in which a company operates. Here are some results a company might expect from a successful public relations campaign:
Its products and services are better known.
Its relationship with employees has improved.
Its public reputation has improved.
A successful public relations campaign can get people to do something that will help a company, stop them from doing something that might hurt it, or at least allow the company to proceed with a course of action without criticism. “An organization with good public relations has a favourable image or reputation, perhaps as a result of public relations activities.” Says Richard Weiner, a noted and award-winning public relations counselor. In developing and implementing public relations plans, companies often use a simple five-step process: research or fact finding, planning, action, communication, and evaluation. | 
