SECTION D NOTE-TAKING AND GAP-FILLING
Fill in each of the gaps with ONE word. You may refer to your notes. Make sure the word you fill in is both grammatically and semantically acceptable.
At present companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The first reason is that they get (1)___ throughout the world.
The second reason is that companies and industries(2)___ money, as they get reductions in the tax they owe if they sponsor sports or arts activities.
As sponsorship is (3)___, careful thinking is required in deciding which events to sponsor.
It is important that the event to be sponsored(4)___ the product(s) to be promoted. That is, the right(5)___ and maximum product coveragemust be guaranteed in the event.
Points to be considered in sports sponsorship. Popularity of the event
International sports events are big(6)___ events, which get extensive coverage on TV and in the press.Smaller events attract fewer people. Identification of the potential audience
Aiming at the right audience is most important for smaller events.
The right audience would attract manufacturers of other related products like(7)___ , etc. Advantages of sponsorship
Advantages are longer-term.
People are expected to respond (8)___ to the products promoted. And be more likely to buy them.
Advertising is (9)___ the mind.
Sponsorship is better than straight advertising: a)less(10) ___
下一篇：PETS三级全真模拟题三（四）
Text 3
Greek mythology is largely made up of stories about gods and goddesses, but it must not be read as a kind of Greek Bible, an account of the Greek religion.
According to the most modern idea, a real myth has nothing to do with religion. It is an explanation of something in nature; how, for instance, any and everything in the universe came into existence: men, animals, this or that tree or flower, the su...[查看详情]
