Passage 3

Who won the World cup 1998 football game? What happened at the United Nations? How did the critics like the new play? 31)______ an event takes place, newspapers are on the streets giving the details. Wherever anything happens in the world, reporters are on the spot to gather the news. Newspapers have one basic 32)______, to get the news as quickly as possible from its source, from those who make it to those who want to 33)______ it. Radio, telegraph, television, and 34)______ inventions brought competition for newspapers. So did the development of magazines and other means of communication. 35)______, this competition merely spurred the newspapers on. They quickly make use of the newer and faster means of communication to improve the 36)______ and thus the efficiency of their own operations. Today more newspapers are 37)______ and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers 38)______ of the latest news, today’s newspapers educate and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices 39)______ advertising. Most newspapers depend on advertising for their very 40)______. Newspapers are sold at a price that 41)______ even a small fraction of the cost of production. The main 42)______ of income for most newspapers is commercial advertising. The success in selling advertising depends on a newspaper’s value to advertisers. This 43)______ in terms of circulation. How many people read the newspaper? Circulation depends somewhat on the work of the circulation department and on the services or entertainment 44)______ in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as source of information 45)______ the community, city, country, state, nation and world and even outer space.

31.A. Just when?B. While?C. Soon after?D. Before

32.A. reason?B. causeC. problem?D. purpose

33.A. make?B. publishC. know?D. write

34.A. another?B. otherC. one another?D. the other

35.A. However?B. And?C. Therefore?D. So

36.A. value?B. ratioC. rate?D. speed

37.A. spread?B. passed?C. printed?D. completed

38.A. inform?B. be informedC. to be informed?D. informed

39.A. on?B. throughC. with?D. of

40.A. forms?B. existence C. contents?D. purpose

41.A. tries to cover?B. manages to cover?C. fails to cover?D. succeeds in

42.A. source?B. origin?C. course?D. finance

43.A. measures?B. measured?C. is measured?D. was measured

44.A. offering?B. offered?C. which offered?D. to be offered

45.A. by?B. with?C. at?D. about

答案：

31. C32. D33. C 34. B35. A

36. D37. C38. D39. B40. B

41. C42. A43. C44. B45. D

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